... Alan Castell, the company’s founder and owner, is launching a retail storefront called Alpha Play on the ground floor of the current business at 1783 Portage Ave.

Customers will be able to shop for 3D printers, electric scooters, motorized skateboards, and new-to-market equipment such as foldable kayaks — for outdoors people who want to explore the city’s waterways but may not have the means to store or transport a traditional boat.

Castell said there’s a vacuum for modern tech in the city and wants to create an ever-evolving sales floor... continue reading